If there is one thing common to almost all events, it is the media backdrop. You are sure to see celebrities and important people making a beeline to the media wall to have their photos taken against the backdrop featuring the logos of the event sponsors. Whether it is a red carpet event, a high-profile sports event, an awards ceremony, a product launch, or a charity fundraiser, the backdrops are a photographer’s delight. They don’t have to chase after the celebrities, and sponsors love them because they get invaluable brand exposure.
Different Beneficiaries of Media Walls
Generally, the event organizers ask sponsors to support all or part of the expenses. Naturally, the sponsors will want to benefit from the association. Among the various branding opportunities event organizers provide, one of the most high-profile is the media wall that displays the brand logos of all the major sponsors. Celebrities and important people pose in front of them, highlighting the brands to the audience present at the event or through live streams on TV and online. The benefit continues to accrue in the form of media coverage with the photos prominently displaying the logos even after the event is over.
Event managers also benefit from media walls since the success of events depends on the kind of support it gets, which influences the decision of sponsors. Event managers can command premium fees for putting the logos on the step and repeat banner at high-profile events. When companies launch new products or celebrate milestones, their brands get large exposure when the media covers the event on TV, social media, and print.
Top Benefits of Media Walls
There is no denying that media walls are photo magnets, giving marketers an invaluable opportunity to boost their brand visibility. Some of the top benefits of a media wall include:
Adds appeal to the venue: Media walls are at the core of the glitz and glamour of events. Event organizers can customize the backdrops according to their needs and opportunities presented by the venue. They can make the banners in virtually every shape, size, and color. However, you need to keep in mind the photographs should be able to capture at least some of the logos of all the sponsors.
Thank sponsors: The media wall is a good opportunity to acknowledge and thank all the sponsors without whose support, the event would not have been possible. Putting their logos on the backdrop is a simple but highly-effective way of thanking them.
Brand promotion: Media backdrops are very effective for marketers trying to get more eyeballs for their brands. Logos on the backdrop are an excellent way of boosting brand visibility, not only for the audience present at the event but also to a wider audience through the media coverage. According to Small Biz Trends, brand publicity is among the main benefits of participating in events.
Conclusion
In a world full of distractions, media walls are simple and highly cost-effective devices for brand promotion and making events successful. Event organizers, sponsors, journalists, and audiences love media walls and backdrops for different but valid reasons.
