You don’t have to be in fashion to understand or profit from the effectiveness of branded clothing. And there’s no reason why your logo on the latest style of t-shirt, hoodie or toque can’t look as cool as a name-brand’s if you partner with the right printing house.
A company that has a long history of delivering premium products and services in screen printing for your business has built relationships with the world’s top clothing manufacturers and can provide you with your choice of their products – at a significantly reduced cost. So your branded swag, merch or uniforms can come in the same styles and quality workmanship as your favourite labels.
But branded clothing and accessories are only as effective as the quality of the garment’s overall visual look. This means that not only do the logos or custom designs of branded gear have to work well together, but the logos or designs themselves have to stand out and maintain their lustre for years. Screen printing is one of the most popular methods for addressing all of those needs.
Why Screen Printing is a Popular Choice With Businesses
Screen printing has become a staple in fashion and textile manufacturing because of its many benefits, all of which add to the reasons businesses choose this printing method for swag and uniforms. Some of the advantages of using screen printing for branded products include the following:
- Print screening uses a very cost-efficient system. After the equipment is prepared, it’s a low-maintenance, automated process that precisely reproduces the same print on every garment in mass volumes. Because of this setup, the larger your order, the lower your cost per unit.
- The look of the print and finished product. Colours in screen prints can be vivid and striking, especially if you use large blocks of colour, which makes them stand out and get noticed. Also, because separate layers are used for each colour, colours remain separate and distinct and do not bleed into each other.
- Screen prints have clear, crisp edges that make them easy to read at a distance. This is due to the precision of modern stencils and printing equipment and adds to the professional look of a printed design or logo.
- Screens can be printed on a variety of materials. While screen printing is commonly used on fabric, it can also be used on wood, paper, rubber and plastic.
- Screen prints are durable and long-lasting. During the printing process, several layers of ink are pressed into the material being printed, resulting in a thick but soft and flexible print. Protective additives can be mixed in with the ink or coated on the finished print to protect it from UV rays, scratches and years of washing and drying.
The end product, when using the right printing service, can last for years and works like a mobile billboard earning your organization “impressions” when seen by anyone, including those who only register your logo and company name subconsciously. Even if your branded t-shirt or hoodie is only being worn to the supermarket or gym, you still have the potential to reach a future customer.
Giving away branded swag is also a proven method for strengthening customer loyalty and increasing repeat sales from customers who are reminded of your business every time they see it.
