Technology is constantly changing the world as we know it in every perspective, and the jewellery industry is no exception. Whether it be women’s or men’s jewellery, technological advancements have revolutionised the industry, with previous concepts being moulded into reality. Computer-aided design, 3D printing, and augmented reality are shaping the jewellery industry into something completely different to how we previously knew it. Evolving technology presents us with a whole new way of designing, producing, and shopping for jewellery, and all jewellers must adopt these if they wish to remain competitive.
In fact, this new technological world presents shoppers, designers, and distributors with a lot of potential. For instance, customers will be able to customise a bespoke design and even try on their chosen piece virtually. Similarly, manufacturers will be able to benefit from more affordable and versatile production processes and faster shipments, too. Ultimately, technology is set to innovate the jewellery sector, as well as every other feature of our existence.
Online Shopping
We hear all the time that the prominence of online shopping is killing the high street; however, online shopping does have one major drawback when it comes to jewellery. This is that customers are unable to try on the jewellery before buying it. Well, jewellery manufacturers identified this issue and came up with something to fix it: augmented reality.
Augmented reality allows customers to transcend the boundaries of the digital world by delivering a lifelike feel. Thanks to AR, the jewellery industry has been able to overcome some of the challenges that came with shifting into a digital trade.
This software was made popular by hair styling and makeup industries in which customers could see themselves with brand new hair and makeup. The jewellery industry then adopted this software, allowing customers to try on necklaces, bracelets, and rings all via their webcam or smartphone camera. Not only does this make the experience of browsing and buying jewellery easier, but it also incorporates a high street experience, which is more personable and enjoyable.
3D Printing
3D printing is more mainstream than it has ever been, and it’s no wonder why when considering the benefits that the process boasts. For instance, the level of detail that can be achieved is immaculate, corrections can be completed easily, and the production times are rapid. Previously, 3D printing could only produce plastic jewellery; however, the process of lost-wax printing and casting can now produce brass, copper, bronze, silver, gold, and all other metal pieces. As a result, the process and results of 3D printing is incredibly versatile, complex, and customised.
For seller and buyer alike, the labour savings and cost are ideal. Similarly, clients become involved in the making of the jewellery in real time. 3D printing has meant that customers can participate in every step of the journey, resulting in an excitingly personalised shopping experience. The shopper is able to select their metal, stones, and even peruse through hundreds of combinations and designs.
The Benefits of the Technology
In addition to the above benefits, jewellery-making technology is ultimately able to create perfectly proportional jewellery pieces that are completely free of human error. Ultimately, the latest technology removes traditional labour from the art of jewellery making. Although this is undeniably more convenient, some people may take issue with the fact that jewellery isn’t being intricately crafted in a way it once was. Despite this, reduced labour results in more affordable prices and quicker production times. As a result, it’s fair to say that there are more positives than negatives regarding the modern jewellery production processes.
